Protecting Your Name: How to Keep Integrity in Your Executive Professional Brand
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By: Heather Eagar
Submitted
2010-02-09 02:33:18 |
When you’re in the middle of an executive level job search, the last thing you want to do along the way is destroy what you’ve work so hard to build. The things you have built include confidence in your abilities, your networking base, and your professional brand.
Of the three, the latter is the easiest to damage in a world where much of your brand rests in the open forum known as the Internet. However, while it is easy to damage your brand, it is just as easy to keep it in tack if you know what to do. Here are a few tips to help you do just that ...
Avoid Having Too Much Fun Online
Spending time on the Internet can definitely be fun. There are so many ways to catch up with old acquaintances and meet new ones that it’s often difficult to step away from it. However, you want to keep in mind that an executive brand is something you build both online and off.
Be as professional as you can on the Internet, then, and at least as professional as you d be in your day to day life. So while you’re posting your Facebook updates, it’s good to make sure that they’re always respectable and politically correct, especially if you leave your page open for others besides your friends to see it.
Social Networking: Proceed with Caution
Since we’re mentioning Facebook, let’s explore the social networking phenomenon that has exploded across the Web. As you know, if you want to find anyone you once knew, social networking is the way to go. Some social websites such as LinkedIn are great resources for professionals, and can help you find a job and build your name very quickly and easily. However, there are negatives to social networking websites; for instance, one big problem can occur if you jump across different networks too often.
If you befriend the world on every social network then don’t actually use the profile, some will become annoyed with you. However, many executives make this mistake often. If you’re on all of the sites, it’s good to use them all, even though this can be very tiring. This is why your best bet is to choose one, use it often and use it well.
Don’t Forget the Offline World
Sometimes we can get so caught up in our virtual realities that we forget there is a 3 dimensional world waiting to greet us. Remember, only 15 years ago if you wanted to network, you were required to actually meet people face to face.
Now, with texting, emailing, Twitter “tweeting,” Facebook status updating and LinkedIn network updating, it’s hard to resist spending your meet and greet time behind the computer. But if all you do is spend time online, you’re missing out on great social events that people may look for you at. So while you’re maintaining your brand online, it’s good to never forget to nurture your offline brand as well.
It s difficult enough to build an executive brand, and making a few mistakes can undo much of what you ve worked hard to accomplish. When maintaining your brand, you want to be as productive as possible.
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