Norfolk Essential Oils Fuels Trend For Growers Collective
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By: Dominic Donaldson
Submitted
2010-03-09 20:19:07 |
On the outskirts of Wisbeech you'll find the head quarters for a growers' collective that offers a viable business structure for small growers in a difficult modern market. The name for this group of farmers and growers is Norfolk Essential Oils and they believe their business model provides an effective template for others to follow. However does their business model stand up to scrutiny?
The model is not exactly revolutionary. It simply provides the opportunity for local growers to pool their resources in order to take their products successfully to market. Under the unified banner of Norfolk Essential Oils they are able to compete effectively in a market that is notoriously hard to crack. The group sells a collection of fully natural herbs and oils aimed at middle class consumers. As such it is entering a difficult market in which customers demand only the very best ingredients.
In many way Norfolk Essential Oils are well suited to the current market trends. They are an English group of farmers able to source natural local ingredients and provide full history of origin. Such factors are incredibly important to customers who are increasingly conscious of provenance.
However the market is incredibly competitive. There are companies such as Essential Oils Online which supplies products at extremely competitive prices. The objective seems very different to this company. Its image represents high volume, speedy delivery and cost effective - all aspects of business that ring true with the current climate.
A similar model comes from Essential Oils Direct. This proves the accessibility of the ecommerce structure, even for a small basic industry such as this.
Alternatively, Oils4 Life approaches the market in a similar way. It highlights the pure natural ingredients of all its products. Quality is key to its market performance and it aims itself at the high end health conscious consumer.
Each of these three companies provides a different spin on the same problem: how to market niche products in an increasingly crowded market place. The secret is bringing these produce to the end consumer via the most direct route.
Whether you choose the Essential Oils Direct model or the more information-rich approach of Norfolk Essential Oils is irrelevent. What matters is that the internet provides total accessibility to products that for some people might previously have been out of reach. However, the marketing strategies seem to project a more back to basics approach; one far more in keeping with tradition.
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Dominic Donaldson is a freelance journalist. Find out more about Norfolk Essential Oils at http://www.neoils.com/
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